外贸英语平时作业（二）

一、词组翻译          20%

1.     合资企业               2.        经纪行                   3.        法人网站               4.        外联网

5.     市场观念               6.        首席执行官            7.        牛市                      8.        抵押

9.     价格歧视               10.        税收              

二、选择题            20%

1. The highly        markets of recent years have meant that large sums of money are exposed to risk.

       A. brisk                  B. volatile                          C. flat                             D. round

2. The arrival of new competitors and the spread of information        the cost of acquiring new customers.

       A. have cut               B. have brought down              C. have raised                    D. have cut down

3. The companies of the 500 that get the Net are        ahead of their         Net-savvy rivals.

       A. way/more               B. far/less                             C. far/more                      D. not/less

4.        , the sample shipment is satisfactory.

       A. Taking as a whole       B. Taken as a whole        C. Take on a whole    D. Taken on a whole

5. Our Shenzhen Minifair is        on Oct. 25, 2002.

       A. to be held         B. be held                       C. to hold                             D. hold

6. Nowadays, the most important ingredient for making decisions is        .

       A. a wise leader B. good teem-work C. accurate and timely information D. corporate culture

7. A marked        has been registered in the use of computer data-bank of current and historical prices for time series analysis.

       A. shortage               B. decline                          C. growth                   D. increase

8. Being a customer        one these days.

       A. baffle                 B. baffling                         C. baffled                          D. has baffled

9. Viewers now have forty channels        .

       A. on their disposal           B. at his disposal        C. at their disposal    D. with their disposal

10. The two small firms will        by an oil giant.

       A. swallow up                   B. be swallowed up               C. buy                      D. sell

三、判断正误         10 ％

1. Communication did not begin until the invention of electric telegraph in the middle of the nineteenth century.                                                                                             (        )

2. It is a kind of knowledge to know where to find information upon a subject.                      (        )

3. Twenty years ago, Haier was a small company specializing in export of refrigerators.    (        )

4. As Singapore is a highly-developed country, China's economic boom will not have any impact on its economy.                                                                                                         (       )

5. Not long ago, U.S. automobile and electronic manufacturers were broad-sided by a bold bunch of corporate newcomers form Japan, who are Japanese multinationals.                      (        )

四、英译中            20%

1. The benefits of the Internet explosion weren't limited to technology companies, however. “In many ways it's artificial to draw a distinction between the so-called old economy and new economy, because the real magic of the U.S. economy has been the enormous application of technology,” says Abby Joseph Cohen, chief strategist at Goldman Sachs. All the new hardware and software, Cohen says, have enabled old-economy companies to boost their returns on assets and equity as well as achieve better inventory controls. To put it another way, tech is giving companies more bang for the buck, lowering costs and fattening margins.

2. For all China's export prowess, it will be years before Chinese firms achieve the managerial and operational expertise of Western and Japanese multinationals. For one thing, many of its best companies are still at least partially state-owned. What's more, China has a shortage of managerial talent and little notion of marketing and brand-building. Its companies are also handicapped by the country's long tradition of central planning, inefficient use of capital and antiquated distribution system which makes building national companies a challenge.

3. Being a customer can be baffling these days. All that choice, all those special deals, all those companies eagerly telling you (as you wait on hold, listening to ghastly muzak) that “your call is important to us.” On the face of it, companies seem keener than ever to sell you their stuff--- as, in these leaner times, they should be. But why do you so rarely feel that you are getting special service, or that the company knows the faintest thing about who you are or what you really want.

4. In recent years, a marked growth has been registered in the use of computer data-banks of current and historical prices for time series analysis. By using the speed and flexibility of the computer a multitude of calculations can be made very quickly. These range from simple mathematical programs to very much more complicated trading systems which analyze price performance and give buy or sell recommendations, according to the technical state of the market.

五、问答题            30%

1. What are the authors' comments on the current Chinese products?

2. Why are now some Chinese firms seeking new outlets abroad for their products?

3. Why does the author say that Fortune 500 companies enjoyed a career year in 1999? Give proofs.

4. How does the Internet threaten old loyalties? Give examples.

5. In principle, what do customers hate? In practice, what do they accept?

6. Why has Jack of All Trade slipped into obscurity?